While Twitter was initially designed to be a text-heavy social media platform, it has evolved with audience preferences and other platforms to include video as an essential component. In this blog, we'll explore a few
Twitter video tools that can elevate your content and help you succeed in both the text- and video-driven parts of Twitter’s platform.
Twitter Video Tools
Twitter Media Studio
With features like video scheduling, customization options, and real-time analytics, Twitter Media Studio is a built-in media library where you can upload and organize your videos, GIFs, and images in a single place.
Pricing:
- Free for Twitter users
Adobe Stock
Adobe Stock offers millions of royalty-free stock images, photos, graphics, vectors, video footage, illustrations, templates, 3d assets, and more that you can search through and incorporate into your Twitter videos. With stock footage, you can add variety to the appearance of your videos with minimal effort.
Pricing:
- 30-day free trial with 10 Adobe Stock standard assets
- $29.99/month plus applicable taxes for the duration of your annual plan, includes 10 assets a month
Canva
Canva is a free-to-use online graphic design tool that you can use to create social media posts, presentations, posters, videos, logos, and more. Incorporate branded Canva assets into your Twitter videos or post graphics you create to your feed.
Pricing:
- Free plan with limited features
- A range of paid options for individuals, teams, and organizations starting at $119/year
iMovie
iMovie is a built-in application on Apple devices that allows you to view, edit, and share videos. This is a great tool for video creators who don’t want to spend money on an editing platform.
There are a few options that are similar to iMovie that can be downloaded to a PC. CapCut is a popular option.
Pricing:
- iMovie: free, only available on Apple devices
- Vimeo: free basic plan, monthly and yearly paid options with more features
Giphy
While not a traditional video tool, Giphy's library of animated GIFs can add a relatable element to your Twitter strategy. Create GIFs from existing videos or explore Giphy's extensive collection to find GIFs to add to your tweets. GIFs are a fun and shareable way to connect with your audience.
Pricing:
- Free to download and use
Bodewell
Bodewell is a video recording platform designed with professionals in mind. It includes a built-in teleprompter feature and a library of scripts to help you save time and get professional content posted to your Twitter with ease.
Pricing:
- 30-day free trial
- Two plan options with different features included
6 Twitter Video Tips
While the Twitter algorithm is always changing, here are a few Twitter video best practices to help you boost your video efforts on the platform.
- Keep your copy interesting and concise
- Make sure your video preview has captions - this encourages your audience to turn the sound on
- Catch attention in the first couple of seconds
- Include relevant hashtags so people can discover your video
- Reach out to others in your industry and see if they can share your videos
- Keep users on the platform by posting videos directly to Twitter (instead of including links)
Empower Your Marketing with Twitter Video Tools
Incorporating video into your Twitter strategy is a must for staying relevant on the platform. By equipping yourself with the right tools and best practices, you’ll increase your chances of gaining traction online.
Stay tuned to our blog for more tips you can incorporate into your video marketing strategy: https://gobodewell.com/blog